YouTube is the second largest search engine, so there's no doubt that your company should have videos there, but YouTube is also like a black hole. Once someone is on YouTube, Google does everything in their power to keep them there.
But that's not what you want!
You want to get them off of YouTube and onto YOUR website. Here's how we optimize our YouTube channel to get leads to our site where we can convert them into customers.
Davideo Company Blog
Starting this week, perhaps as soon as September 25th, Google is rolling out a new update that will effect videos embedded from YouTube.
In a previous blog post, we explained how to disable the "related video" thumbnails from popping up at the end of your embedded YouTube videos. This involved adding a few characters in the embed code (specifically, you had to use a code that included the parameter rel=0), BUT now Google is changing the way that embed code functions, meaning you WILL NOT be able to disable the "related video" thumbnails from appearing at the end of your embedded YouTube videos anymore.
We can offer a solution - keep reading!
People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.
There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.
If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".
Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.
How does adding captions get my video more views?
Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.
If you have watched any videos on YouTube, you've probably noticed that when the video you are watching ends, either a screen will come up with a bunch of "related video" thumbnails, or a "related video" will just automatically start playing after ten seconds unless you click cancel.
YouTube is the second largest search engine, right after Google, so it's a good place to start when uploading your videos. But you can, and should, upload your videos to as many social media and video hosting sites as possible.
*Update 9/25/18* A new YouTube update that is currently being rolled out changes the function of the code used in the below steps, and removes the option to auto-generate it within the YouTube interface. Please view our blog post A YouTube Update Coming This Week Will Affect Your Embedded Videos! to learn more and see our alternatives to avoiding these "related video" thumbnails.
YouTube is the world's second largest search engine, and an important platform for online video marketing and advertising. It's pretty easy to embed YouTube videos into your company website, but if you're not careful, you can run into problems. Have you ever seen the little thumbnail images that often pop up at the end of a video playing on someone's website? Perhaps even on your website?
Those images represent other videos that share some of the same keywords, and if you click on one of those images, that video will play, and so forth. But unless those other thumbnails lead to more of YOUR videos, your website visitors might see something you don't want them to see! In fact, if you don't disable that feature, it is likely that one of your competitor's videos will pop up when your video ends!