Davideo Company Blog

YouTube vs. Facebook vs. Vimeo

Posted by Caitlin Stassa on Jun 26, 2018 9:00:00 AM

People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.

There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.

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Topics: Vimeo, Marketing Video, YouTube, Using Video on Facebook

How to Change the End Screen on your Vimeo Videos

Posted by Peter Stassa on Jan 2, 2018 10:00:00 AM

An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.

On Vimeo, you can use your video's end screen to:

• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop

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Topics: Helpful Tips, Vimeo

How to add captions to your online videos and why you should

Posted by Peter Stassa on Nov 30, 2017 2:37:20 PM

Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.

How does adding captions get my video more views?

Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.

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Topics: Helpful Tips, YouTube, Using Video on Facebook, Marketing Video, Vimeo