Davideo Company Blog

YouTube vs. Facebook vs. Vimeo

Posted by Caitlin Stassa on Jun 26, 2018 9:00:00 AM

People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.

There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.

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Topics: Vimeo, Marketing Video, YouTube, Using Video on Facebook

How Video Can Help Non-Profits Increase Funding

Posted by Caitlin Stassa on Apr 18, 2018 11:30:00 AM

Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.

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Topics: Marketing Video, Using Video on Facebook, Non-Profits

How to add captions to your online videos and why you should

Posted by Peter Stassa on Nov 30, 2017 2:37:20 PM

Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.

How does adding captions get my video more views?

Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.

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Topics: Helpful Tips, YouTube, Using Video on Facebook, Marketing Video, Vimeo

How to Add a Featured Video on Facebook

Posted by Peter Stassa on Aug 4, 2016 8:00:00 AM

In our last blog post we showed you how to create playlists to organize your videos on Facebook. In this post we'll show you step by step how to add a featured video to the top of the videos page on your company's Facebook page.

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Topics: Using Video on Facebook

How to Create Playlists to Organize Your Videos on Facebook

Posted by Peter Stassa on Jul 28, 2016 8:00:00 AM


In our last blog post we showed you how to upload and share your videos to your company's Facebook page. In this post we'll show you step by step how to create playlists to organize your videos on Facebook.

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Topics: Using Video on Facebook

How to Upload Videos To Your Company's Facebook Page

Posted by Peter Stassa on Jul 21, 2016 8:00:00 AM



In our previous blog post we shared why it is a good idea to upload your videos directly to social media sites rather than just sharing a link to the video on YouTube. In this post we'll explain step by step how to upload and share your videos on Facebook.

 

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Topics: Using Video on Facebook, Marketing Video

There's More To The Online Video World Than Just YouTube

Posted by Peter Stassa on Jul 14, 2016 8:00:00 AM

YouTube is the second largest search engine, right after Google, so it's a good place to start when uploading your videos. But you can, and should, upload your videos to as many social media and video hosting sites as possible.

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Topics: Helpful Tips, YouTube, Marketing Video, Using Video on Facebook