Davideo Company Blog

In 2019, 93% of users consider video creation a priority, but 43% of marketers say that they don't have the time, resources, or budget to create new videos*.

Here are 10 ways you can repurpose your current marketing video(s) to create new video content and make the most out of your video marketing investment.  As we like to suggest: "shoot it once and show it everywhere!"

Video has been on the rise on social media this year. According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. Posts with video content get far more engagement than plain text posts do, and according to Cisco, online videos will make up more than 80% of all consumer internet traffic by 2020.

But even with video being so popular, you can still spend hundreds (or thousands) of dollars on creating great marketing videos for your company, and still not get the ROI you were expecting. While having high quality video with good content and a strong call to action is important, the way you are posting your videos on social media can also make a big difference in how many of your potential customers actually view them!

So, how do you share your videos on social media? If you're like a lot of companies getting started in video, you might upload your videos to YouTube (or other video hosting sites like Vimeo) and post the links to your social media pages. While you'll still get more engagement doing this than if you just wrote a text post, you could be getting even more engagement by uploading your videos directly to each social media site.

Facebook, Twitter, and LinkedIn each have their own native video hosting platforms. This means you can upload your videos directly to each social media site, rather than sharing from another video hosting site. While this may seem like more work, having to upload your video multiple times instead of just once, uploading your video directly has some benefits over just sharing it from another site.

People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.

There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.

So you've decided to create a video for your company. As a videographer, I might be biased, but I think that's a great idea. As a person who can read statistics, I'm not that biased, because as of December 2017 81% of businesses were using video marketing and 99% of those businesses had planned to continue using video in 2018. So if you've decided to take the video plunge you're certainly in good company. Maybe it's the first time you're bringing any sort of video to the table, or maybe you've dabbled with it in the past. Maybe the only video content your company has put out is an office Holiday greeting from 2014 that someone shot on their iPhone and uploaded to Facebook. Everybody starts somewhere. Regardless, if you're not a video expert you probably have a few questions.

Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.

Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!

In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.

There's a reason why people ask around for recommendations and why websites like Yelp! have become such cultural mainstays. We read reviews because we want to know our temporal and monetary investments will be worth it. We know that ads exist to sell us things and that fast-talking businessmen get paid to do the same. We don't want to hear from the sales department when we can hear from each other.

Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.

How does adding captions get my video more views?

Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.

Videos are a significant tool for any company's marketing plans.

They grab the attention of viewers and keep them interested in what you have to say. So it follows that using video in your emails is likely to make greater impact on your audience.

Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.

Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."

But how do you get video into your emails?