Davideo Company Blog

10 Ways to Repurpose Your Marketing Video

Posted by Candice Moore on Apr 23, 2019 10:00:00 AM

In 2019, 93% of users consider video creation a priority, but 43% of marketers say that they don't have the time, resources, or budget to create new videos*.

Here are 10 ways you can repurpose your current marketing video(s) to create new video content and make the most out of your video marketing investment.  As we like to suggest: "shoot it once and show it everywhere!"

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Topics: Helpful Tips, Using Video on Facebook, Marketing Email, Marketing Video, Social Media, Linkedin, Facebook, Twitter

How To Boost Your Marketing Email Click Through Rates With Video

Posted by Candice Moore on Jan 18, 2017 8:00:00 AM

Videos are a significant tool for any company's marketing plans.

They grab the attention of viewers and keep them interested in what you have to say. So it follows that using video in your emails is likely to make greater impact on your audience.

Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.

Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."

But how do you get video into your emails?

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Topics: Helpful Tips, Marketing Email, Marketing Video