Davideo Company Blog

How to Use Video to Boost Your Business Inside and Out (Part 2)

Posted by Peter Stassa on Aug 12, 2015 11:26:16 AM

Using video can boost your business inside and out... if you do it right.

In our last post, we talked about why you should consider using video as part of your marketing strategy and why shooting your own videos with a smartphone is a bad idea. Today we'll continue our review of questions clients often ask about how to use video effectively.

 

1. “What kind of video should I post on my website?”

How to Use Video to Boost Your BusinessPeople go to the internet for information and they'll spend more time watching videos that provide useful information and advice instead of just beating them over the head with a sales pitch.

Post some video tips on the things to look for when shopping for your product or service, or short how ­to videos for simple procedures consumers can do on their own. Another video might help consumers recognize a situation in which it would be better to call in a professional.

Read More

Topics: How to Use Video to Boost Your Business

How to Use Video to Boost Your Business Inside and Out

Posted by Peter Stassa on Jul 14, 2015 11:32:00 AM

Using video can boost your business inside and out... if you do it right.

Today we'll begin a series of posts featuring some of the questions we hear from prospective clients about why they should use video and how to use it correctly.

 

1. “Why should I consider using video as part of my marketing strategy?”

Because it works. Consider these highlights from an article by DigitalSherpa

  • Videos increase people’s understanding of your product or service by 74%
  • Click­-through rates increase 2­3 times when marketers include a video in an email
  • 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety

With a video, people can SEE what your product does and watch your people performing a service. They'll pay closer attention and retain more of the content than if they had to read a written description. This holds true whether the content is about a product, a service, or a process.

Read More

Topics: How to Use Video to Boost Your Business