Using video can boost your business inside and out... if you do it right.
In our last post, we talked about why you should consider using video as part of your marketing strategy and why shooting your own videos with a smartphone is a bad idea. Today we'll continue our review of questions clients often ask about how to use video effectively.
1. “What kind of video should I post on my website?”
People go to the internet for information and they'll spend more time watching videos that provide useful information and advice instead of just beating them over the head with a sales pitch.
Post some video tips on the things to look for when shopping for your product or service, or short how to videos for simple procedures consumers can do on their own. Another video might help consumers recognize a situation in which it would be better to call in a professional.