You need your new employees trained in the ins and outs of the job. Or maybe you need to explain to your customers how to assemble and use your products. You might even need to show service technicians how to install and repair your equipment. The solution: gather your target audience and have someone demonstrate exactly what needs demonstrating. Very efficient! But probably also very expensive. And time-consuming. If only there were a way to get your employees trained, or teach product assembly, or demonstrate installation and repair that was: a) easily accessible, b) on-demand, and c) time-efficient.
Davideo Company Blog
Topics: Helpful Tips
Over the past several years, Google has been pushing developers towards adopting HTTPS encryption on their websites to create a safer web experience for everyone. Currently, all websites that have HTTPS encryption are marked with a green "Secure" message to the left of the URL at the top of a web page to let users know when a site is safe, and over the last year Google has started flagging non HTTPS sites with a "Not Secure" message, to warn users of possible un-safe sites.
Because of this push from Google, many people have been transitioning their sites from HTTP to HTTPS. In order to continue this progress towards a safer web experience, Google announced in February that ALL non HTTPS sites will be flagged with a "Not Secure" message starting in July of 2018.
Although users will still be able to access HTTP websites, the "Not Secure" message may deter them from staying. This will cause higher bounce rates and lower engagement for sites that are still using HTTP. If you have not yet adapted HTTPS encryption for your website, you should check out set-up guides from Google, or contact your web developer to get started.
Topics: Helpful Tips
So you've decided to create a video for your company. As a videographer, I might be biased, but I think that's a great idea. As a person who can read statistics, I'm not that biased, because as of December 2017 81% of businesses were using video marketing and 99% of those businesses had planned to continue using video in 2018. So if you've decided to take the video plunge you're certainly in good company. Maybe it's the first time you're bringing any sort of video to the table, or maybe you've dabbled with it in the past. Maybe the only video content your company has put out is an office Holiday greeting from 2014 that someone shot on their iPhone and uploaded to Facebook. Everybody starts somewhere. Regardless, if you're not a video expert you probably have a few questions.
As a video production company, we can't underscore enough the importance of the audiovisual knowledge required for producing a video project. Generally, when someone doesn't have a full understanding of how framing, lighting, and audio work, even the most basic DIY videos end up being low-quality and beyond saving for even the most skilled editor. That being said, there are times when you'll need to appear in front of a camera and you won't have access to a professional videographer. Sometimes you will have to send video files to someone else so they can be edited. Whether you're presenting a webinar, filming a video interview, or shooting a short, informal video in the office, here are five basic tips and tricks to remember while recording that will make a world of difference. You might not win any Oscars, but with a little bit of preparation you'll be able to create an acceptable image on your own.
Topics: Helpful Tips
PowerPoint presentations are an accessible, user-friendly method for sharing information with your audience. They're useful visual tools that support the message of your speech or presentation. While many people understand the basics of creating and sharing a PowerPoint, here are some best practices for making the most out of the application. We'll cover tips and tricks for both Microsoft PowerPoint and Apple Keynote.
There's a reason why people ask around for recommendations and why websites like Yelp! have become such cultural mainstays. We read reviews because we want to know our temporal and monetary investments will be worth it. We know that ads exist to sell us things and that fast-talking businessmen get paid to do the same. We don't want to hear from the sales department when we can hear from each other.
If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".
An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.
On Vimeo, you can use your video's end screen to:
• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop
Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.
How does adding captions get my video more views?
Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.
Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.
Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.
These tips are all based on PowerPoint 2013 and newer.
1. Set your slides up as 16:9 rather than 4:3
This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.