Event video coverage. Odds are, your immediate interpretation of that phrase involves the following: a static video camera or two, some coverage of a presentation, speaker, or panel, and one delivered video file for use on a website or in an email. But isn't that pretty severely limiting of all the potential advantages of utilizing video during and after your events? Aren't we living in a time when video can be distributed in different forms, across different platforms, and for incredibly different reasons? There's a perception that the place of video recording for use at events is restricted to either live streaming or traditional content coverage, but what about customer testimonials? Social media sound bytes? Let's look into how investing in video for your event can get you much more ROI than you might expect.