Davideo Company Blog

5 Things You MUST Do To Prevent Video Disaster

Posted by Caitlin Stassa on Apr 25, 2018 8:00:00 AM

As a video production company, we can't underscore enough the importance of the audiovisual knowledge required for producing a video project. Generally, when someone doesn't have a full understanding of how framing, lighting, and audio work, even the most basic DIY videos end up being low-quality and beyond saving for even the most skilled editor. That being said, there are times when you'll need to appear in front of a camera and you won't have access to a professional videographer. Sometimes you will have to send video files to someone else so they can be edited. Whether you're presenting a webinar, filming a video interview, or shooting a short, informal video in the office, here are five basic tips and tricks to remember while recording that will make a world of difference. You might not win any Oscars, but with a little bit of preparation you'll be able to create an acceptable image on your own.

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Topics: Helpful Tips

How Video Can Help Non-Profits Increase Funding

Posted by Caitlin Stassa on Apr 18, 2018 11:30:00 AM

Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.

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Topics: Marketing Video, Using Video on Facebook, Non-Profits

How to Successfully Present a PowerPoint

Posted by Caitlin Stassa on Apr 10, 2018 10:42:21 AM

PowerPoint presentations are an accessible, user-friendly method for sharing information with your audience. They're useful visual tools that support the message of your speech or presentation. While many people understand the basics of creating and sharing a PowerPoint, here are some best practices for making the most out of the application. We'll cover tips and tricks for both Microsoft PowerPoint and Apple Keynote.

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Topics: PowerPoint Tips, Helpful Tips

Eight Video Marketing Trends for 2018

Posted by Candice Moore on Apr 4, 2018 10:15:00 AM

Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!

In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.

 

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Topics: Marketing Video

Why Video Testimonials Are A No-Brainer

Posted by Caitlin Stassa on Feb 27, 2018 11:00:00 AM

There's a reason why people ask around for recommendations and why websites like Yelp! have become such cultural mainstays. We read reviews because we want to know our temporal and monetary investments will be worth it. We know that ads exist to sell us things and that fast-talking businessmen get paid to do the same. We don't want to hear from the sales department when we can hear from each other.

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Topics: Helpful Tips, Marketing Video

Why You Should Enable Privacy-Enhanced Mode on Your Embedded YouTube Videos

Posted by Candice Moore on Feb 5, 2018 10:09:09 AM

If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".

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Topics: Helpful Tips, YouTube

How to Change the End Screen on your Vimeo Videos

Posted by Peter Stassa on Jan 2, 2018 10:00:00 AM

An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.

On Vimeo, you can use your video's end screen to:

• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop

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Topics: Helpful Tips, Vimeo

How to add captions to your online videos and why you should

Posted by Peter Stassa on Nov 30, 2017 2:37:20 PM

Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.

How does adding captions get my video more views?

Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.

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Topics: Helpful Tips, YouTube, Using Video on Facebook, Marketing Video, Vimeo

Tips & Tricks for Using PowerPoint in your Business Presentation

Posted by Candice Moore on Aug 2, 2017 11:09:36 AM

Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.

Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.

These tips are all based on PowerPoint 2013 and newer.


1. Set your slides up as 16:9 rather than 4:3

This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.

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Topics: Helpful Tips, PowerPoint Tips

How to Use Video In Your Marketing Emails to Boost Click Through Rates

Posted by Candice Moore on Jan 18, 2017 8:00:00 AM

Videos are a significant tool for any company's marketing plans.

They grab the attention of viewers and keep them interested in what you have to say. So it followa that using video in your emails is likely to make greater impact on your audience.

Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.

Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."

But how do you get video into your emails?

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Topics: Helpful Tips, Marketing Email, Marketing Video