Engaging with the field of videography often means that you're hearing a lot of technical terms that you may not know the meaning of. One of these terms that's been gaining considerable traction recently is 4K, or Ultra-HD. Put simply, 4K is a high-definition format that has about four times the resolution (in terms of pixel-count) as 1080p HD, the current industry standard. Because it still isn't as readily accessible as traditional HD, we're currently seeing a slow transition phase between the formats as prices and accessibility for 4k viewing and recording become more affordable and efficient.
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Event video coverage - odds are, your immediate interpretation of that phrase involves the following: a static video camera or two, some coverage of a presentation, speaker, or panel, and one delivered video file for use on a website or in an email. But isn't that pretty severely limiting of all the potential advantages of utilizing video during and after your events? Aren't we living in a time when video can be distributed in different forms, across different platforms, and for incredibly different reasons? There's a perception that the place of video recording for use at events is restricted to either live streaming or traditional content coverage, but what about customer testimonials? Social media sound bytes? Let's look into how investing in video for your event can get you much more ROI than you might expect.
Over the past several years, Google has been pushing developers towards adopting HTTPS encryption on their websites to create a safer web experience for everyone. Currently, all websites that have HTTPS encryption are marked with a green "Secure" message to the left of the URL at the top of a web page to let users know when a site is safe, and over the last year Google has started flagging non HTTPS sites with a "Not Secure" message, to warn users of possible un-safe sites.
Because of this push from Google, many people have been transitioning their sites from HTTP to HTTPS. In order to continue this progress towards a safer web experience, Google announced in February that ALL non HTTPS sites will be flagged with a "Not Secure" message starting in July of 2018.
Although users will still be able to access HTTP websites, the "Not Secure" message may deter them from staying. This will cause higher bounce rates and lower engagement for sites that are still using HTTP. If you have not yet adapted HTTPS encryption for your website, you should check out set-up guides from Google, or contact your web developer to get started.
Topics: Helpful Tips
People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.
There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.
So - you’re releasing video after video on your business’s website as per the online marketing demands of the 21st century, but you’re not quite satisfied with your view counts. What can you do to ensure that your video reaches the largest possible audience? Certain sources suggest that date of posting, time of posting, video length, and search engine optimization (SEO) play a huge role in attracting viewers to your video. Let’s dive in.
So you've decided to create a video for your company. As a videographer, I might be biased, but I think that's a great idea. As a person who can read statistics, I'm not that biased, because as of December 2017 81% of businesses were using video marketing and 99% of those businesses had planned to continue using video in 2018. So if you've decided to take the video plunge you're certainly in good company. Maybe it's the first time you're bringing any sort of video to the table, or maybe you've dabbled with it in the past. Maybe the only video content your company has put out is an office Holiday greeting from 2014 that someone shot on their iPhone and uploaded to Facebook. Everybody starts somewhere. Regardless, if you're not a video expert you probably have a few questions.
As a video production company, we can't underscore enough the importance of the audiovisual knowledge required for producing a video project. Generally, when someone doesn't have a full understanding of how framing, lighting, and audio work, even the most basic DIY videos end up being low-quality and beyond saving for even the most skilled editor. That being said, there are times when you'll need to appear in front of a camera and you won't have access to a professional videographer. Sometimes you will have to send video files to someone else so they can be edited. Whether you're presenting a webinar, filming a video interview, or shooting a short, informal video in the office, here are five basic tips and tricks to remember while recording that will make a world of difference. You might not win any Oscars, but with a little bit of preparation you'll be able to create an acceptable image on your own.
Topics: Helpful Tips
Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.
PowerPoint presentations are an accessible, user-friendly method for sharing information with your audience. They're useful visual tools that support the message of your speech or presentation. While many people understand the basics of creating and sharing a PowerPoint, here are some best practices for making the most out of the application. We'll cover tips and tricks for both Microsoft PowerPoint and Apple Keynote.
Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!
In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.
Topics: Marketing Video