Davideo Company Blog

YouTube vs. Facebook vs. Vimeo

Posted by Caitlin Stassa on Jun 26, 2018 9:00:00 AM

People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.

There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.

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Topics: Using Video on Facebook, YouTube, Marketing Video, Vimeo

How to Maximize Views on your Online Videos

Posted by Artie Ghosh on Jun 20, 2018 9:00:00 AM

So - you’re releasing video after video on your business’s website as per the online marketing demands of the 21st century, but you’re not quite satisfied with your view counts. What can you do to ensure that your video reaches the largest possible audience? Certain sources suggest that date of posting, time of posting, video length, and search engine optimization (SEO) play a huge role in attracting viewers to your video. Let’s dive in.

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The Right Questions to Ask Before Recording A Marketing Video

Posted by Caitlin Stassa on May 8, 2018 11:31:52 AM

So you've decided to create a video for your company. As a videographer, I might be biased, but I think that's a great idea. As a person who can read statistics, I'm not that biased, because as of December 2017 81% of businesses were using video marketing and 99% of those businesses had planned to continue using video in 2018. So if you've decided to take the video plunge you're certainly in good company. Maybe it's the first time you're bringing any sort of video to the table, or maybe you've dabbled with it in the past. Maybe the only video content your company has put out is an office Holiday greeting from 2014 that someone shot on their iPhone and uploaded to Facebook. Everybody starts somewhere. Regardless, if you're not a video expert you probably have a few questions.

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Topics: Helpful Tips, Marketing Video

5 Things You MUST Do To Prevent Video Disaster

Posted by Caitlin Stassa on Apr 25, 2018 8:00:00 AM

As a video production company, we can't underscore enough the importance of the audiovisual knowledge required for producing a video project. Generally, when someone doesn't have a full understanding of how framing, lighting, and audio work, even the most basic DIY videos end up being low-quality and beyond saving for even the most skilled editor. That being said, there are times when you'll need to appear in front of a camera and you won't have access to a professional videographer. Sometimes you will have to send video files to someone else so they can be edited. Whether you're presenting a webinar, filming a video interview, or shooting a short, informal video in the office, here are five basic tips and tricks to remember while recording that will make a world of difference. You might not win any Oscars, but with a little bit of preparation you'll be able to create an acceptable image on your own.

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Topics: Helpful Tips

How Video Can Help Non-Profits Increase Funding

Posted by Caitlin Stassa on Apr 18, 2018 11:30:00 AM

Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.

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Topics: Using Video on Facebook, Marketing Video, Non-Profits

How to Successfully Present a PowerPoint

Posted by Caitlin Stassa on Apr 10, 2018 10:42:21 AM

PowerPoint presentations are an accessible, user-friendly method for sharing information with your audience. They're useful visual tools that support the message of your speech or presentation. While many people understand the basics of creating and sharing a PowerPoint, here are some best practices for making the most out of the application. We'll cover tips and tricks for both Microsoft PowerPoint and Apple Keynote.

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Topics: Helpful Tips, PowerPoint Tips

Eight Video Marketing Trends for 2018

Posted by Candice Moore on Apr 4, 2018 10:15:00 AM

Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!

In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.

 

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Topics: Marketing Video

Why Video Testimonials Are A No-Brainer

Posted by Caitlin Stassa on Feb 27, 2018 11:00:00 AM

There's a reason why people ask around for recommendations and why websites like Yelp! have become such cultural mainstays. We read reviews because we want to know our temporal and monetary investments will be worth it. We know that ads exist to sell us things and that fast-talking businessmen get paid to do the same. We don't want to hear from the sales department when we can hear from each other.

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Topics: Helpful Tips, Marketing Video

*Updated May 2019*  Why You Should Enable Privacy-Enhanced Mode on Your Embedded YouTube Videos

Posted by Candice Moore on Feb 5, 2018 10:09:09 AM

If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".

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Topics: Helpful Tips, YouTube

*Updated May 2019* How to Change the End Screen on your Vimeo Videos

Posted by Peter Stassa on Jan 2, 2018 10:00:00 AM

An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.

On Vimeo, you can use your video's end screen to:

• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop

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Topics: Helpful Tips, Vimeo