Davideo Company Blog

Peter Stassa

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*Updated 2019* How to Change the End Screen on your Vimeo Videos

Posted by Peter Stassa on Jan 2, 2018 10:00:00 AM

An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.

On Vimeo, you can use your video's end screen to:

• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop

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Topics: Helpful Tips, Vimeo

*Updated 2019* How to add captions to your online videos and why you should

Posted by Peter Stassa on Nov 30, 2017 2:37:20 PM

Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.

How does adding captions get my video more views?

Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.

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Topics: Helpful Tips, Using Video on Facebook, YouTube, Marketing Video, Vimeo

*Updated 2019* How To Add An End Screen To Your YouTube Videos

Posted by Peter Stassa on Nov 28, 2016 4:08:29 PM

If you have watched any videos on YouTube, you've probably noticed that when the video you are watching ends, either a screen will come up with a bunch of "related video" thumbnails, or a "related video" will just automatically start playing after ten seconds unless you click cancel.

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Topics: Helpful Tips, YouTube

How to Add a Featured Video on Facebook

Posted by Peter Stassa on Aug 4, 2016 8:00:00 AM

In our last blog post we showed you how to create playlists to organize your videos on Facebook. In this post we'll show you step by step how to add a featured video to the top of the videos page on your company's Facebook page.

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Topics: Using Video on Facebook

*Updated 2019* How to Create Playlists to Organize Your Videos on Facebook

Posted by Peter Stassa on Jul 28, 2016 8:00:00 AM

 

In our last blog post we showed you how to upload and share your videos to your company's Facebook page. In this post we'll show you step by step how to create playlists to organize your videos on Facebook. If you've already created playlists and just want to add more videos to them, you can skip to step 6 below. You can also add a video to a playlist in the settings when you first upload the video.

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Topics: Using Video on Facebook

*Updated 2019* How to Upload Videos To Your Company's Facebook Page

Posted by Peter Stassa on Jul 21, 2016 8:00:00 AM



In our previous blog post we shared why it is a good idea to upload your videos directly to social media sites rather than just sharing a link to the video on YouTube. In this post we'll explain step by step how to upload and share your videos on Facebook.

 

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Topics: Using Video on Facebook, Marketing Video

There's More To The Online Video World Than Just YouTube

Posted by Peter Stassa on Jul 14, 2016 8:00:00 AM

YouTube is the second largest search engine, right after Google, so it's a good place to start when uploading your videos. But you can, and should, upload your videos to as many social media and video hosting sites as possible.

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Topics: Helpful Tips, Using Video on Facebook, YouTube, Marketing Video

How to Use Video to Boost Your Business Inside and Out (Part 2)

Posted by Peter Stassa on Aug 12, 2015 11:26:16 AM

Using video can boost your business inside and out... if you do it right.

In our last post, we talked about why you should consider using video as part of your marketing strategy and why shooting your own videos with a smartphone is a bad idea. Today we'll continue our review of questions clients often ask about how to use video effectively.

 

1. “What kind of video should I post on my website?”

How to Use Video to Boost Your BusinessPeople go to the internet for information and they'll spend more time watching videos that provide useful information and advice instead of just beating them over the head with a sales pitch.

Post some video tips on the things to look for when shopping for your product or service, or short how ­to videos for simple procedures consumers can do on their own. Another video might help consumers recognize a situation in which it would be better to call in a professional.

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Topics: How to Use Video to Boost Your Business

How to Use Video to Boost Your Business Inside and Out

Posted by Peter Stassa on Jul 14, 2015 11:32:00 AM

Using video can boost your business inside and out... if you do it right.

Today we'll begin a series of posts featuring some of the questions we hear from prospective clients about why they should use video and how to use it correctly.

 

1. “Why should I consider using video as part of my marketing strategy?”

Because it works. Consider these highlights from an article by DigitalSherpa

  • Videos increase people’s understanding of your product or service by 74%
  • Click­-through rates increase 2­3 times when marketers include a video in an email
  • 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety

With a video, people can SEE what your product does and watch your people performing a service. They'll pay closer attention and retain more of the content than if they had to read a written description. This holds true whether the content is about a product, a service, or a process.

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Topics: How to Use Video to Boost Your Business

A Major Change in Google's Search Result Ranking System

Posted by Peter Stassa on Apr 9, 2015 1:41:29 PM

If your site is not fully optimized by April 21st, your ranking in Google's search results will drop and your site may not show up at all. Google announced on February 26th that they will be using mobile friendliness as a major factor in site ranking making it easier for users to get search results that are optimized for their device.

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Topics: Insider, Helpful Tips