Davideo Company Blog

Candice Moore

Recent Posts

Top Alternatives to YouTube for Video Hosting

Posted by Candice Moore on Oct 15, 2019 11:16:51 AM


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Topics: YouTube, Marketing Video, Vimeo, Video Hosting

10 Ways to Repurpose Your Marketing Video

Posted by Candice Moore on Apr 23, 2019 10:00:00 AM

In 2019, 93% of users consider video creation a priority, but 43% of marketers say that they don't have the time, resources, or budget to create new videos*.

Here are 10 ways you can repurpose your current marketing video(s) to create new video content and make the most out of your video marketing investment.  As we like to suggest: "shoot it once and show it everywhere!"

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Topics: Helpful Tips, Using Video on Facebook, Marketing Email, Marketing Video, Social Media, Linkedin, Facebook, Twitter

How We Optimize Our YouTube Channel to Get Leads to Our Website

Posted by Candice Moore on Apr 3, 2019 9:00:00 AM

YouTube is the second largest search engine, so there's no doubt that your company should have videos there, but YouTube is also like a black hole. 
Once someone is on YouTube, Google does everything in their power to keep them there.

But that's not what you want!

You want to get them off of YouTube and onto YOUR website. Here's how we optimize our YouTube channel to get leads to our site where we can convert them into customers.

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Topics: Helpful Tips, YouTube

How We Help Our Clients Produce Great Customer Testimonial Videos

Posted by Candice Moore on Jan 28, 2019 3:24:52 PM


Every business has at least one satisfied customer, or they're not going to be in business very long. Many businesses utilize written testimonials and case studies to build credibility, but those stories really come to life when they are presented as videos. Turning your customers' stories into compelling videos is a specialty here at Davideo Company.

Here's how we help our clients produce great customer testimonial videos!

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Topics: customer testimonials

5 Reasons Why You Should Upload Video Directly to Social Media

Posted by Candice Moore on Nov 26, 2018 9:00:00 AM

Video has been on the rise on social media this year. According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. Posts with video content get far more engagement than plain text posts do, and according to Ciscoonline videos will make up more than 80% of all consumer internet traffic by 2020.

But even with video being so popular, you can still spend hundreds (or thousands) of dollars on creating great marketing videos for your company, and still not get the ROI you were expecting. While having high quality video with good content and a strong call to action is important, the way you are posting your videos on social media can also make a big difference in how many of your potential customers actually view them!

So, how do you share your videos on social media? If you're like a lot of companies getting started in video, you might upload your videos to YouTube (or other video hosting sites like Vimeo) and post the links to your social media pages. While you'll still get more engagement doing this than if you just wrote a text post, you could be getting even more engagement by uploading your videos directly to each social media site.

Facebook, Twitter, and LinkedIn each have their own native video hosting platforms. This means you can upload your videos directly to each social media site, rather than sharing from another video hosting site. While this may seem like more work, having to upload your video multiple times instead of just once, uploading your video directly has some benefits over just sharing it from another site.


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Topics: Marketing Video, Social Media, Linkedin, Facebook, Twitter

This YouTube Update Could Be Affecting Your Embedded Videos!

Posted by Candice Moore on Sep 24, 2018 12:29:15 PM

Starting this week, perhaps as soon as September 25th, Google is rolling out a new update that will effect videos embedded from YouTube.

In a previous blog post, we explained how to disable the "related video" thumbnails from popping up at the end of your embedded YouTube videos. This involved adding a few characters in the embed code (specifically, you had to use a code that included the parameter rel=0), BUT now Google is changing the way that embed code functions, meaning you WILL NOT be able to disable the "related video" thumbnails from appearing at the end of your embedded YouTube videos anymore.

We can offer a solution - keep reading!

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Topics: YouTube

Google will flag ALL non HTTPS websites starting in July 2018!

Posted by Candice Moore on Jun 28, 2018 11:00:12 AM

Over the past several years, Google has been pushing developers towards adopting HTTPS encryption on their websites to create a safer web experience for everyone. Currently, all websites that have HTTPS encryption are marked with a green "Secure" message to the left of the URL at the top of a web page to let users know when a site is safe, and over the last year Google has started flagging non HTTPS sites with a "Not Secure" message, to warn users of possible un-safe sites.

Because of this push from Google, many people have been transitioning their sites from HTTP to HTTPS. In order to continue this progress towards a safer web experience, Google announced in February that ALL non HTTPS sites will be flagged with a "Not Secure" message starting in July of 2018.

Although users will still be able to access HTTP websites, the "Not Secure" message may deter them from staying. This will cause higher bounce rates and lower engagement for sites that are still using HTTP. If you have not yet adapted HTTPS encryption for your website, you should check out set-up guides from Google, or contact your web developer to get started.

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Topics: Helpful Tips

Eight Video Marketing Trends for 2018

Posted by Candice Moore on Apr 4, 2018 10:15:00 AM

Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!

In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.


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Topics: Marketing Video

Enable Privacy-Enhanced Mode on Embedded YouTube Videos

Posted by Candice Moore on Feb 5, 2018 10:09:09 AM

If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".

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Topics: Helpful Tips, YouTube

Tips & Tricks for Using PowerPoint in your Business Presentation

Posted by Candice Moore on Aug 2, 2017 11:09:36 AM

Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.

Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.

These tips are all based on PowerPoint 2013 and newer.

1. Set your slides up as 16:9 rather than 4:3

This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.

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Topics: Helpful Tips, PowerPoint Tips