Davideo Company Blog

Candice Moore

Recent Posts

5 Reasons Why You Should Upload Video Directly to Social Media Sites Like Facebook, Twitter, and Linkedin

Posted by Candice Moore on Nov 26, 2018 9:00:00 AM

Video has been on the rise on social media this year. According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. Posts with video content get far more engagement than plain text posts do, and according to Ciscoonline videos will make up more than 80% of all consumer internet traffic by 2020.

But even with video being so popular, you can still spend hundreds (or thousands) of dollars on creating great marketing videos for your company, and still not get the ROI you were expecting. While having high quality video with good content and a strong call to action is important, the way you are posting your videos on social media can also make a big difference in how many of your potential customers actually view them!

So, how do you share your videos on social media? If you're like a lot of companies getting started in video, you might upload your videos to YouTube (or other video hosting sites like Vimeo) and post the links to your social media pages. While you'll still get more engagement doing this than if you just wrote a text post, you could be getting even more engagement by uploading your videos directly to each social media site.

Facebook, Twitter, and LinkedIn each have their own native video hosting platforms. This means you can upload your videos directly to each social media site, rather than sharing from another video hosting site. While this may seem like more work, having to upload your video multiple times instead of just once, uploading your video directly has some benefits over just sharing it from another site.

 

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Topics: Marketing Video, Social Media, Facebook, Twitter, Linkedin

A YouTube Update Coming This Week Will Affect Your Embedded Videos!

Posted by Candice Moore on Sep 24, 2018 12:29:15 PM

Starting this week, perhaps as soon as September 25th, Google is rolling out a new update that will effect videos embedded from YouTube.

In a previous blog post, we explained how to disable the "related video" thumbnails from popping up at the end of your embedded YouTube videos. This involved adding a few characters in the embed code (specifically, you had to use a code that included the parameter rel=0), BUT now Google is changing the way that embed code functions, meaning you WILL NOT be able to disable the "related video" thumbnails from appearing at the end of your embedded YouTube videos anymore.

We can offer a solution - keep reading!

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Topics: YouTube

Google will flag ALL non HTTPS websites starting in July 2018!

Posted by Candice Moore on Jun 28, 2018 11:00:12 AM


Over the past several years, Google has been pushing developers towards adopting HTTPS encryption on their websites to create a safer web experience for everyone. Currently, all websites that have HTTPS encryption are marked with a green "Secure" message to the left of the URL at the top of a web page to let users know when a site is safe, and over the last year Google has started flagging non HTTPS sites with a "Not Secure" message, to warn users of possible un-safe sites.



Because of this push from Google, many people have been transitioning their sites from HTTP to HTTPS. In order to continue this progress towards a safer web experience, Google announced in February that ALL non HTTPS sites will be flagged with a "Not Secure" message starting in July of 2018.



Although users will still be able to access HTTP websites, the "Not Secure" message may deter them from staying. This will cause higher bounce rates and lower engagement for sites that are still using HTTP. If you have not yet adapted HTTPS encryption for your website, you should check out set-up guides from Google, or contact your web developer to get started.
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Topics: Helpful Tips

Eight Video Marketing Trends for 2018

Posted by Candice Moore on Apr 4, 2018 10:15:00 AM

Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!

In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.

 

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Topics: Marketing Video

Why You Should Enable Privacy-Enhanced Mode on Your Embedded YouTube Videos

Posted by Candice Moore on Feb 5, 2018 10:09:09 AM

If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".

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Topics: Helpful Tips, YouTube

Tips & Tricks for Using PowerPoint in your Business Presentation

Posted by Candice Moore on Aug 2, 2017 11:09:36 AM

Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.

Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.

These tips are all based on PowerPoint 2013 and newer.


1. Set your slides up as 16:9 rather than 4:3

This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.

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Topics: Helpful Tips, PowerPoint Tips

How to Use Video In Your Marketing Emails to Boost Click Through Rates

Posted by Candice Moore on Jan 18, 2017 8:00:00 AM

Videos are a significant tool for any company's marketing plans.

They grab the attention of viewers and keep them interested in what you have to say. So it followa that using video in your emails is likely to make greater impact on your audience.

Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.

Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."

But how do you get video into your emails?

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Topics: Helpful Tips, Marketing Email, Marketing Video

How to Correctly Use Video In Your PowerPoint Presentation

Posted by Candice Moore on Feb 19, 2016 1:32:03 PM

We record and edit a lot of business and training presentation videos, and we often see presenters struggling with getting videos to play correctly in their PowerPoint slides. Here's how you should set up your PowerPoint presentation in order to play video.

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Topics: Helpful Tips, PowerPoint Tips