People are watching videos all across the internet, across all devices, all the time. It can be hard enough to keep up with the constant demand for content on one channel, let alone across multiple sites in order to reach the full scope of one's audience. Despite this seemingly overwhelming supply-and-demand routine, video is still a must for digital marketers. When properly planned out and effectively utilized, video has an incredible ROI since footage can be shot once and then edited and re-edited an infinite number of times to account for any desired posting locations or formats. In order to have an efficient production, you need to know the end goal of the shoot, i.e. how and where it's going to be used. While there are plenty of sites and apps to view videos, we're going to concentrate on three of the biggest hubs for video hosting: YouTube, Facebook, and Vimeo.
There are pros and cons to each of these sites, and right off the bat it should be noted that you can, and generally should, be using some combination of all three in your marketing scheme.