Davideo Company Blog

Artie Ghosh

Recent Posts

The Case AGAINST having a Linked YouTube Icon

Posted by Artie Ghosh on Aug 14, 2018 10:00:00 AM

YouTube is one of the internet's most handy and efficient video-hosting platforms, and as such, you might be using it to house your company's videos on and/or off your website. However, it does employ a number of disguised features designed to drive traffic to YouTube itself rather than your website. Luckily, there are ways to combat these features and ensure that your hosted videos aren't driving traffic to anywhere you don't want them to.

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Here's Why You Should be Using Video for Technical Training

Posted by Artie Ghosh on Aug 6, 2018 9:00:00 AM

You need your new employees trained in the ins and outs of the job. Or maybe you need to explain to your customers how to assemble and use your products. You might even need to show service technicians how to install and repair your equipment. The solution: gather your target audience and have someone demonstrate exactly what needs demonstrating. Very efficient! But probably also very expensive. And time-consuming. If only there were a way to get your employees trained, or teach product assembly, or demonstrate installation and repair that was: a) easily accessible, b) on-demand, and c) time-efficient.

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Topics: Helpful Tips

Should you be utilizing 4K Ultra-HD for your video needs?

Posted by Artie Ghosh on Jul 24, 2018 9:00:00 AM

Engaging with the field of videography often means that you're hearing a lot of technical terms that you may not know the meaning of. One of these terms that's been gaining considerable traction recently is 4K, or Ultra-HD. Put simply, 4K is a high-definition format that has about four times the resolution (in terms of pixel-count) as 1080p HD, the current industry standard. Because it still isn't as readily accessible as traditional HD, we're currently seeing a slow transition phase between the formats as prices and accessibility for 4k viewing and recording become more affordable and efficient.

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Event Video Coverage: Maximizing your ROI

Posted by Artie Ghosh on Jul 16, 2018 11:00:00 AM

Event video coverage. Odds are, your immediate interpretation of that phrase involves the following: a static video camera or two, some coverage of a presentation, speaker, or panel, and one delivered video file for use on a website or in an email. But isn't that pretty severely limiting of all the potential advantages of utilizing video during and after your events? Aren't we living in a time when video can be distributed in different forms, across different platforms, and for incredibly different reasons? There's a perception that the place of video recording for use at events is restricted to either live streaming or traditional content coverage, but what about customer testimonials? Social media sound bytes? Let's look into how investing in video for your event can get you much more ROI than you might expect.

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Topics: Event Coverage, customer testimonials

How to Maximize Views on your Online Videos

Posted by Artie Ghosh on Jun 20, 2018 9:00:00 AM

So - you’re releasing video after video on your business’s website as per the online marketing demands of the 21st century, but you’re not quite satisfied with your view counts. What can you do to ensure that your video reaches the largest possible audience? Certain sources suggest that date of posting, time of posting, video length, and search engine optimization (SEO) play a huge role in attracting viewers to your video. Let’s dive in.

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