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Tips & Tricks for Using PowerPoint in your Business Presentation

Posted by Candice Moore on Aug 2, 2017 11:09:36 AM

Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.

Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.

These tips are all based on PowerPoint 2013 and newer.


1. Set your slides up as 16:9 rather than 4:3

This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.

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Topics: Helpful Tips, PowerPoint Tips

How to Use Video In Your Marketing Emails to Boost Click Through Rates

Posted by Candice Moore on Jan 18, 2017 8:00:00 AM

Videos are a significant tool for any company's marketing plans.

They grab the attention of viewers and keep them interested in what you have to say. So it followa that using video in your emails is likely to make greater impact on your audience.

Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.

Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."

But how do you get video into your emails?

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Topics: Helpful Tips, Marketing Email, Marketing Video

How To Add An End Screen To Your YouTube Videos

Posted by Peter Stassa on Nov 28, 2016 4:08:29 PM

If you have watched any videos on YouTube, you've probably noticed that when the video you are watching ends, either a screen will come up with a bunch of "related video" thumbnails, or a "related video" will just automatically start playing after ten seconds unless you click cancel.

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Topics: Helpful Tips, YouTube

How to Add a Featured Video on Facebook

Posted by Peter Stassa on Aug 4, 2016 8:00:00 AM

In our last blog post we showed you how to create playlists to organize your videos on Facebook. In this post we'll show you step by step how to add a featured video to the top of the videos page on your company's Facebook page.

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Topics: Using Video on Facebook

How to Create Playlists to Organize Your Videos on Facebook

Posted by Peter Stassa on Jul 28, 2016 8:00:00 AM


In our last blog post we showed you how to upload and share your videos to your company's Facebook page. In this post we'll show you step by step how to create playlists to organize your videos on Facebook.

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Topics: Using Video on Facebook

How to Upload Videos To Your Company's Facebook Page

Posted by Peter Stassa on Jul 21, 2016 8:00:00 AM



In our previous blog post we shared why it is a good idea to upload your videos directly to social media sites rather than just sharing a link to the video on YouTube. In this post we'll explain step by step how to upload and share your videos on Facebook.

 

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Topics: Using Video on Facebook

There's More To The Online Video World Than Just YouTube

Posted by Peter Stassa on Jul 14, 2016 8:00:00 AM

YouTube is the second largest search engine, right after Google, so it's a good place to start when uploading your videos. But you can, and should, upload your videos to as many social media and video hosting sites as possible.

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Topics: Helpful Tips

How to Correctly Use Video In Your PowerPoint Presentation

Posted by Candice Moore on Feb 19, 2016 1:32:03 PM

We record and edit a lot of business and training presentation videos, and we often see presenters struggling with getting videos to play correctly in their PowerPoint slides. Here's how you should set up your PowerPoint presentation in order to play video.

1. Before you begin to work on the content of your slides, make sure your PowerPoint presentation is set up as 16:9 rather than 4:3

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Topics: Helpful Tips, PowerPoint Tips

How to Use Video to Boost Your Business Inside and Out (Part 2)

Posted by Peter Stassa on Aug 12, 2015 11:26:16 AM

Using video can boost your business inside and out... if you do it right.

In our last post, we talked about why you should consider using video as part of your marketing strategy and why shooting your own videos with a smartphone is a bad idea. Today we'll continue our review of questions clients often ask about how to use video effectively.

 

1. “What kind of video should I post on my website?”

How to Use Video to Boost Your BusinessPeople go to the internet for information and they'll spend more time watching videos that provide useful information and advice instead of just beating them over the head with a sales pitch.

Post some video tips on the things to look for when shopping for your product or service, or short how ­to videos for simple procedures consumers can do on their own. Another video might help consumers recognize a situation in which it would be better to call in a professional.

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Topics: How to Use Video to Boost Your Business

How to Use Video to Boost Your Business Inside and Out

Posted by Peter Stassa on Jul 14, 2015 11:32:00 AM

Using video can boost your business inside and out... if you do it right.

Today we'll begin a series of posts featuring some of the questions we hear from prospective clients about why they should use video and how to use it correctly.

 

1. “Why should I consider using video as part of my marketing strategy?”

Because it works. Consider these highlights from an article by DigitalSherpa

  • Videos increase people’s understanding of your product or service by 74%
  • Click­-through rates increase 2­3 times when marketers include a video in an email
  • 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety

With a video, people can SEE what your product does and watch your people performing a service. They'll pay closer attention and retain more of the content than if they had to read a written description. This holds true whether the content is about a product, a service, or a process.

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Topics: How to Use Video to Boost Your Business