Davideo Company Blog

Our Guidelines for Safe Video Production in the Era of Covid-19

Posted by Peter Stassa on Jul 16, 2020 1:48:25 PM

Video Production is Going “Viral”


Businesses and non-profit organizations know that video remains the most powerful means of conveying information and maintaining awareness in the minds of their customers and prospects.

But in the context of the current Covid-19 pandemic, organizations who want to leverage the power of video are understandably concerned about the production process - in short, can production continue in a safe and effective manner?

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Topics: Covid-19 Safety

Videos for Your Organization: When to DIY and When to Outsource

Posted by Peter Stassa on Feb 6, 2020 5:16:55 PM

You probably don't have an unlimited budget. We get that, neither do we. We understand that while you value the use of video content to build brand awareness and credibility, you still need to stay within your means. So, ask yourself this:

Where is your content going to be seen?

If you're posting short videos to consumer-driven social media (Facebook, TikTok, Instagram, etc.) to promote live events or short-term special offers, go right ahead and shoot those yourself. The audience on those platforms is used to seeing a a more impromptu, "selfie" style and is less critical of production quality.

But what about the important video content that lives on your website or is being embedded in email campaigns and newsletters? The "about us" videos that explain what your organization does and why you do it? The testimonial stories that are intended to build trust?

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Topics: Marketing Video

Top Alternatives to YouTube for Video Hosting

Posted by Candice Moore on Oct 15, 2019 11:16:51 AM

 

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Topics: YouTube, Marketing Video, Vimeo, Video Hosting

10 Ways to Repurpose Your Marketing Video

Posted by Candice Moore on Apr 23, 2019 10:00:00 AM

In 2019, 93% of users consider video creation a priority, but 43% of marketers say that they don't have the time, resources, or budget to create new videos*.

Here are 10 ways you can repurpose your current marketing video(s) to create new video content and make the most out of your video marketing investment.  As we like to suggest: "shoot it once and show it everywhere!"

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Topics: Helpful Tips, Using Video on Facebook, Marketing Email, Marketing Video, Social Media, Linkedin, Facebook, Twitter

How We Optimize Our YouTube Channel to Get Leads to Our Website

Posted by Candice Moore on Apr 3, 2019 9:00:00 AM


YouTube is the second largest search engine, so there's no doubt that your company should have videos there, but YouTube is also like a black hole. 
Once someone is on YouTube, Google does everything in their power to keep them there.

But that's not what you want!

You want to get them off of YouTube and onto YOUR website. Here's how we optimize our YouTube channel to get leads to our site where we can convert them into customers.

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Topics: Helpful Tips, YouTube

How We Help Our Clients Produce Great Customer Testimonial Videos

Posted by Candice Moore on Jan 28, 2019 3:24:52 PM

 

Every business has at least one satisfied customer, or they're not going to be in business very long. Many businesses utilize written testimonials and case studies to build credibility, but those stories really come to life when they are presented as videos. Turning your customers' stories into compelling videos is a specialty here at Davideo Company.

Here's how we help our clients produce great customer testimonial videos!

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Topics: customer testimonials

5 Reasons Why You Should Upload Video Directly to Social Media

Posted by Candice Moore on Nov 26, 2018 9:00:00 AM

Video has been on the rise on social media this year. According to Hubspot, 78% of people watch online videos every week, and 55% view online videos every day. Posts with video content get far more engagement than plain text posts do, and according to Ciscoonline videos will make up more than 80% of all consumer internet traffic by 2020.

But even with video being so popular, you can still spend hundreds (or thousands) of dollars on creating great marketing videos for your company, and still not get the ROI you were expecting. While having high quality video with good content and a strong call to action is important, the way you are posting your videos on social media can also make a big difference in how many of your potential customers actually view them!

So, how do you share your videos on social media? If you're like a lot of companies getting started in video, you might upload your videos to YouTube (or other video hosting sites like Vimeo) and post the links to your social media pages. While you'll still get more engagement doing this than if you just wrote a text post, you could be getting even more engagement by uploading your videos directly to each social media site.

Facebook, Twitter, and LinkedIn each have their own native video hosting platforms. This means you can upload your videos directly to each social media site, rather than sharing from another video hosting site. While this may seem like more work, having to upload your video multiple times instead of just once, uploading your video directly has some benefits over just sharing it from another site.

 

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Topics: Marketing Video, Social Media, Linkedin, Facebook, Twitter

This YouTube Update Could Be Affecting Your Embedded Videos!

Posted by Candice Moore on Sep 24, 2018 12:29:15 PM

Starting this week, perhaps as soon as September 25th, Google is rolling out a new update that will effect videos embedded from YouTube.

In a previous blog post, we explained how to disable the "related video" thumbnails from popping up at the end of your embedded YouTube videos. This involved adding a few characters in the embed code (specifically, you had to use a code that included the parameter rel=0), BUT now Google is changing the way that embed code functions, meaning you WILL NOT be able to disable the "related video" thumbnails from appearing at the end of your embedded YouTube videos anymore.

We can offer a solution - keep reading!

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Topics: YouTube

The Case AGAINST having a Linked YouTube Icon

Posted by Artie Ghosh on Aug 14, 2018 10:00:00 AM

YouTube is one of the internet's most handy and efficient video-hosting platforms, and as such, you might be using it to house your company's videos on and/or off your website. However, it does employ a number of disguised features designed to drive traffic to YouTube itself rather than your website. Luckily, there are ways to combat these features and ensure that your hosted videos aren't driving traffic to anywhere you don't want them to.

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Here's Why You Should be Using Video for Technical Training

Posted by Artie Ghosh on Aug 6, 2018 9:00:00 AM

You need your new employees trained in the ins and outs of the job. Or maybe you need to explain to your customers how to assemble and use your products. You might even need to show service technicians how to install and repair your equipment. The solution: gather your target audience and have someone demonstrate exactly what needs demonstrating. Very efficient! But probably also very expensive. And time-consuming. If only there were a way to get your employees trained, or teach product assembly, or demonstrate installation and repair that was: a) easily accessible, b) on-demand, and c) time-efficient.

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Topics: Helpful Tips