Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn't leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there's video.
Davideo Company Blog
PowerPoint presentations are an accessible, user-friendly method for sharing information with your audience. They're useful visual tools that support the message of your speech or presentation. While many people understand the basics of creating and sharing a PowerPoint, here are some best practices for making the most out of the application. We'll cover tips and tricks for both Microsoft PowerPoint and Apple Keynote.
Over the last few years, the number of videos posted online has been skyrocketing. On average, businesses are publishing 18 videos a month, and have a total of 293 videos in their library (Hubspot). Not only are we posting more videos than ever online, but according to Forbes, users spend a billion hours a day watching videos on YouTube!
In 2018, video is continuing to become the preferred way to not only receive information from others, but also to express ourselves online. Here are eight video marketing trends that you should know about for your 2018 marketing strategy.
Topics: Marketing Video
There's a reason why people ask around for recommendations and why websites like Yelp! have become such cultural mainstays. We read reviews because we want to know our temporal and monetary investments will be worth it. We know that ads exist to sell us things and that fast-talking businessmen get paid to do the same. We don't want to hear from the sales department when we can hear from each other.
If you've ever embedded a video from YouTube onto your website, you may have noticed the option to "Enable privacy-enhanced mode".
An "end screen" is what will show up after your embedded video finishes playing. Rather than having the video go to a blank screen or back to the thumbnail image, adding a custom end screen will help you drive engagement and conversions by letting your viewers know where to go next.
On Vimeo, you can use your video's end screen to:
• Direct the viewer to other videos you'd like them to watch
• Add a call to action to send them to a specific webpage
• Encourage them to share your video on social media and through email
• Collect their email address to add to your mailing list
• Add a custom image or text
• Set your video to loop
Adding captions is an important part of producing online video. Not only do captions help with accessibility for viewers who are deaf or hard of hearing, but they also help your videos get more views.
How does adding captions get my video more views?
Search engines like Google can't listen to the audio in your video. Instead they crawl the video looking for text in order to determine the content and display it in the appropriate search results. They find this text in the description and tags that you've added, as well as in the caption file if you've added one.
Our most popular blog post in the last year is one that we posted back in February of 2016 about how to use video in your PowerPoint presentation. This post still gets the most views on our blog each month.
Since this seems to be a popular subject, we decided to create a new post with some tips and tricks for using PowerPoint in your business presentation. These tips will improve the experience for your on-site audience even if you are not recording the presentation.
These tips are all based on PowerPoint 2013 and newer.
1. Set your slides up as 16:9 rather than 4:3
This is the first thing you should do whenever you use PowerPoint. Having your slides set up as 16:9 gives you more space to use for your content than if you choose to use 4:3 slides. It also allows you to insert widescreen HD videos and have them play full screen in the slide rather than shrunk down and letterboxed.
Videos are a significant tool for any company's marketing plans.
They grab the attention of viewers and keep them interested in what you have to say. So it followa that using video in your emails is likely to make greater impact on your audience.
Marketers using video in their email campaigns are seeing revenues jump by up to 40% and according to a study by Invodo, using the word “video” in an email subject line boosts open rates by 19% and click through rates by 65%.
Ryan Spanger, founder of DreamEngine and host of The Web Video Marketing Show, says "The most effective tool for marketing our videos is personal emails containing the video and a short explanation about why watching the video will be valuable."
But how do you get video into your emails?
If you have watched any videos on YouTube, you've probably noticed that when the video you are watching ends, either a screen will come up with a bunch of "related video" thumbnails, or a "related video" will just automatically start playing after ten seconds unless you click cancel.